To Discount or Not to Discount? That is the question! (repeat)
THIS IS A REPEAT SESSION. When small businesses are looking to move their sales figures, one of the most common approaches they take is to offer a discount. Here’s a problem, though: Unless you do the prep work, your discounts might end up damaging your brand or cutting into your profits. How do you guarantee that your discount pricing and strategy will benefit your business rather than hurt it? This session will have some Photo Finale related items, but most of the program is designed to help all.
We will explore how to …
- Set firm objectives and know the different approaches you can take to reach them.
- Define goals and best approaches to discounting your prices
- Figure out what metrics to look at to verify that you are reaching your goals.
- Measure your success—leading to both responsible discounts and profitable sales results.